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Links are an essential aspect of search engine optimization (SEO), as they help search engines determine the relevance and authority of a website. When it comes to links, two terms that are often mentioned are Nofollow and Dofollow links. Understanding the difference between these two types of links is crucial for website owners and marketers to improve their website’s SEO.
In this article, we’ll dive into the details of Difference between a Nofollow and a Dofollow links and provide you with a comprehensive guide on what they are, how they differ, and when to use each type of link.
What are Nofollow Links?
A Nofollow link is a link that has a rel=”nofollow” HTML tag attached to it. This tag instructs search engines not to follow the link or pass any link equity to the linked page.
Nofollow links were introduced in 2005 by Google to combat spammy link building practices and to provide a way for website owners to mark certain links as untrusted or unendorsed.
How Do Nofollow Links Impact SEO?
Nofollow links do not pass any link juice or PageRank to the linked page, meaning they do not have a direct impact on the linked page’s search engine rankings. However, they can still be beneficial for website owners in several ways:
They can help prevent spammy link building practices and maintain the credibility of your website.
They can drive traffic to your website if the link is clicked by users.
They can still be valuable for branding and visibility purposes.
When to Use Nofollow Links?
Here are some situations where you may want to use Nofollow links:
Paid links: If you’re paying for a link or receiving compensation for a link, you should mark it as Nofollow to comply with Google’s guidelines and avoid penalties.
User-generated content: If you have a blog or forum where users can submit content with links, it’s a good idea to mark those links as Nofollow to avoid spammy links and maintain the credibility of your website.
Untrusted or unendorsed links: If you’re linking to a website that you don’t necessarily trust or endorse, you can mark the link as Nofollow to prevent passing any link equity to that site.
What are Dofollow Links?
A Dofollow link is a link that does not have a rel=”nofollow” HTML tag attached to it. Dofollow links pass link equity and PageRank to the linked page, indicating to search engines that the linked page is trustworthy and authoritative.
How Do Dofollow Links Impact SEO?
Dofollow links can have a significant impact on a website’s search engine rankings. They pass link equity and PageRank to the linked page, which can improve its visibility and authority in search engine results pages (SERPs).
When to Use Dofollow Links?
Here are some situations where you may want to use Dofollow links:
Internal links: Dofollow links within your website can help establish a hierarchy of pages and pass link equity to pages that may not have as much authority.
High-quality external links: If you’re linking to a high-quality